Paltis is a boutique winery located in the Trentino region of Italy, founded by four childhood friends. FrenchCocco worked with with the US-based founder to adapt the brand to the US market and deliver messaging that reflects the values and vision of the company. 

The marketing and communications strategy focuses on the three key tenants of the brand: land, process and friendship, with an emphasis on selectivity and quality. 

Scope:
US Brand strategy
Messaging